The New Power Broker in Workplace Technology is You.
A new study of knowledge workers in the US and UK reveals how worker independence is colliding with personalized and accessible technology to uproot power dynamics at work
Individualists Have Untapped Wallets.
Buying workplace tech is no longer the domain of just the C-suite or Line of Business leaders. A whopping 56% of knowledge workers have more autonomy over tool and service purchases, and many wish to spend more on tech personally. 40% would spend more individually on tools and software than their company currently spends.
About
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We Are All Hackers.
Half of employees feel their role is becoming more difficult, and most feel more pressure to be more efficient. So, the vast majority (77%) are willing to experiment with new tools. We are hacking our own jobs.
77%
are willing to experiment with new tools
Forget Parking Spaces, High-Quality B2B Tech Is The New “In” Perk.
The surprising employee benefit of 2025 might just be the right B2B AI software, with 62% saying they would turn down a job if a company utilized outdated or legacy technology and 54% saying they would leave their job if they took away software or tools essential to their role.
Forget Parking Spaces, High-Quality B2B Tech Is The New “In” Perk.
The surprising employee benefit of 2025 might just be the right B2B AI software, with 62% saying they would turn down a job if a company utilized outdated or legacy technology and 54% saying they would leave their job if they took away software or tools essential to their role.
77%
Are willing to experiment with new tools
Four New Archetypes
of Modern Workers
A new model for understanding how individualists see their own role, and work with others.
Download the full report.
Reveal new insights into how we are adapting as individuals, how to manage and navigate individualist attitudes at your workplace, and which tech companies will be best suited to provide the services that best fit individualist needs.
Individuals Develop Strong Bonds with Their B2B Tools.
With increased drive for innovation and efficiency, and greater autonomy on B2B tools, it’s no surprise that individual workers are considering their toolset as essential to not just their job - but also their career growth.
When people see themselves as entrepreneurs within an organization, they also see their personal workbench as an extension of their individual working brand.
Resources
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There is a new power broker in B2B. You.
In today’s workplace, everyone seems to have read the same memo.
Innovation is a personal responsibility, and discovering new methods of work that can improve production or outcomes is to be rewarded.
Testimonials
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Brands
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77%
are willing to experiment with new tools
62%
felt they’d be rewarded for introducing new tools
(only 15% disagreed)
Would spend more individually on tools and software than their company currently spends.
